![]() The way the aspect ratio is calculated in our digital world today makes it seem super complicated, but really it’s not. ![]() The term “aspect ratio” is really a professional way of describing a shape, kind of like a picture frame that comes in different formats. Think of a Facebook profile pic compared to an Instagram feed one is smaller than the other in resolution, but they share the same 1:1 aspect ratio and square shape. This means that a very small image can share the same aspect ratio as a large one. The image resolution could be 500 x 500, 800 x 800, or 1200 x 1200, but the aspect ratio will still remain 1:1. In essence, it is the proportion of your content asset-or, put more simply, its final shape: horizontal, vertical, or square.įor example, a square image has an aspect ratio of 1:1. We will look at Instagram, Facebook, and YouTube’s video aspect ratios and more.Īspect ratio is defined as the width of a picture or video frame in relation to its height. We will also cover different social media size requirements and how to easily change aspect ratios for your videos. In this article, we review the importance of understanding the different social media aspect ratio requirements, as well as how your video’s final format plays a role in how your photo and video content comes out on various platforms. If you’ve come across the term aspect ratio or video aspect ratio while in the process of creating content for your business but weren’t sure what it meant, you are not alone.
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